小鹅通兴趣行业解决方案
兴趣培训行业数字化经营面临增长挑战
公域获客难沉淀·交付重人效低·复购转化增长难·内容版权易盗录
获客·流量难沉淀
小红书、抖音、视频号、B站等公域引流，意向用户容易流失，私域沉淀难，获客成本高
交付·人效跟不上
实时互动、回看、资料包、打卡、答疑、点评多环节并存，讲师助教运营压力大，完播率低
转化·复购增长难
培训进度、互动情况、购买意向等数据分散，无法精准识别高价值用户，续费转介绍缺抓手
版权·内容易盗录
核心培训内容、讲义、实时互动回放易被盗录、共享账号外泄，内容资产受损，权益难保障
私域获客，把公域流量沉淀为私域资产
公域打通
适配多端载体，打通全主流公域平台，实现内容分发与用户沉淀一体化管理
广告获客
配置多场景广告落地路径，智能分配销售线索，全链路数据回传，持续优化投放效果
公转私承接
依托多元承接工具，适配多种公私转化链路，通过订单聚合看板高效跟进客户
标签沉淀
自动为私域客户分层打标，记录客户多维数据，形成可反复激活的客户数据资产
多样化内容工具，助力培训内容高效交付
实时互动
高清还原绘画展示、声乐示范等细节画面，沉浸式复刻线下教学场景
专属音频模式
提供高保真音质，精准还原声乐、乐器、二胡等演奏音色与细腻细节
互动督学与 AI 助理，提升完课率与长期留存
鹅圈子与鹅打卡
专属培训交流圈子，话题讨论、答疑互动、小组PK；打卡分享、日历提醒、AI点评，养成持续练习习惯
AI舞姿评测
面向舞蹈、瑜伽、太极、武术等动作类培训：AI视觉自动比对用户视频与标准示范视频，基于骨骼关键点提取，四维量化评分（准确度、节奏匹配度、动作流畅度、动作稳定性），生成骨架对比图与关键帧偏差标注
AI画画评测
面向少儿美术等绘画培训：AI自动识别画作，从色彩搭配、线条流畅度、构图布局、画面完整度、创意想象力、细节刻画六大维度点评，真人老师口吻，支持多张图片逐张点评
教务管理
覆盖排班、智能督学、作业批改、班主任跟进全流程服务，实现一体化教务运营，有效降低长期人工交付成本
实时互动销转与CRM精细化运营
实时互动营销转化
自动化邀约、装修及多样促销玩法，营造热销氛围，高效提升带货GMV
实时互动场控
智能识别高意向客户，支持关键词高亮、评论管控，精准辅助销售跟进转化
CRM精细化运营
汇聚多渠道线索，完成客户分层、建联分管，打通企微与培训数据标签
复购转介绍转化
结合客户数据和多元玩法，识别高价值客户，提升续费、复购与转介绍
覆盖获客—交付—互动—转化—复购全链路
- 公域获客
- 广告投放
- 公转私承接
- 实时互动交付
- 班课教室
- 鹅圈子/鹅打卡
- AI助理
- 教务管理
- 实时互动销转
- CRM
- 数据看板
- 培训内容防盗保护
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